The bar Station 280 in St. Paul, Minnesota pulled a controversial ad campaign that it entitled “drink like an Indian.”
The managers of the sports bar apologized to American Indian groups and pulled the Thanksgiving-weekend ad campaign after receiving hundreds of complaints about a racy poster that invited patrons to “drink like an Indian.”
The ad also appeared on the bar’s Facebook page. The campaign’s poster included a photo of a scantily dressed woman in Pocahontas-like attire, and read: “Drink Like an Indian, party like a pilgrim.”
Issues about alcohol abuse are not very funny in Indian Country. The U.S. Department of Health and the U.S. Commission on Civil Rights have found rates of alcoholism, drug use, diabetes, cardiovascular disease and suicide among native groups to be especially high, and life expectancy for Indians to be the lowest for all races in the country.