Navajo Nation sues Urban Outfitters Corporation over trademark

I have written about Indian and tribal trademark and copyright issues. You can get the article here;

or at 13 Tulane J. Tech. & Intellectual Property 179 (2010). 


Here is the text of the Navajo Nation Press Release

Window Rock, Navajo Nation, Arizona


On February 28, 2012, the Navajo Nation initiated a civil legal action to stop the Urban Outfitters Corporation’s and its wholly-owned subsidiaries’ misappropriation of the "Navajo" name and trademark.

The Navajo Nation has previously demanded that Urban Outfitters cease and desist misappropriating the "Navajo" name and trademark. Although Urban Outfitters said that it had stopped using "Navajo" in connection with the sale of its products, it merely transitioned its misappropriation of the "Navajo" name and trademark to lesser-known websites and print advertisements. Urban Outfitters has continued its misappropriation and trademark infringement to enhance its sales.

The Urban Outfitters Corporation’s intentional infringement and misappropriation of the "Navajo" name and trademark is simply unacceptable. As a sophisticated multi-national conglomerate that generates more than one billion dollars in revenue annually, Urban Outfitters knew or should have known that its conduct is unlawful. Yet Urban Outfitters wantonly misappropriated and infringed on the Navajo Nation’s rights and interests.

Despite the Navajo Nation’s prior attempts to convince Urban Outfitters to stop its infringement by less formal means, Urban Outfitters has refused to stop violating the Navajo Nation’s rights, and instead continues to deceive consumers who seek authentic Navajo and Native American products.


P.O. Box 2010 ! Window Rock, AZ 86515 ! (928) 871-6343 ! FAX NO. (928) 871-6177

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